Every webmaster wants to achieve the result that they want. Whether they want their visitors to subscribe to their site, to buy something or to do any other objective that they have in mind when they first conceptualized the site, achieving that goal it is important.
As a webmaster, what do you think is the first thing that grabs your visitors’ attention? Do you think it’s your header? Your logo? An advertisement? Do you feel that your current layout achieves your objective?
Knowing which part of your site generates the most clicks from your visitors is a good start in determining where to put the actionable items on your website’s layout. Having the wrong items as the focal point just becomes a distraction for people so it will be great if you could take the necessary precautions for avoiding this mistake.
An experiment, like looking at your site like it’s your first time to be there or as if you’re a visitor might help in determining which part of your site is the focal point. However, there are also companies that provide products that will make it easier for you to know your site’s heat maps. A more professional approach, then, is to hire companies that offer solution for click maps needs.
One of these companies that offer website heatmaps is the SeeVolution. They actually offer four types of heatmaps that you can use in optimizing your site. The first one shows which object (can be links, images, flash and buttons) are clicking on and this is called the click heatmap. The second product is the scroll heatmap which shows how far down the page people are scrolling. It also account for screen resolutions and different monitor sizes. The third type of heatmap offered by SeeVolution is the live click heatmap and it shows the clicks as they are happening. The last one is the mouse movement heatmap that aggregates all mouse movements from visitors and displays hot and cold areas of your website.
You can learn more about these products and SeeVolution by visiting their website. It just might be the tool that you need in achieving (or even surpassing) your site’s objectives and targets.