Have you heard of social brand intelligence? It is a relatively new concept related to social marketing intelligence where marketing specialists use both quantitative and qualitative information gathered from various social media networks as a basis for a company’s marketing strategies in connecting with people, creating a market and communicating with your company or business’ key stakeholders online, on mobile and on social networks.
One of the pioneers in this field of social brand intelligence is Passenger, Inc. A company based in Los Angeles, with office in New York, they specialize in launch management, membership recruitment, member engagement, recognition and awards, reporting and analytics, strategy and insights and partnerships with a private online community for social brand intelligence.
Among the clients of the company are General Electric, Mountain Dew, Fox Network, Hyundai, Mercedes Benz, Proctor and Gamble, Direct TV, Discovery Channel, Coca-cola, AT&T, Nike, Chrysler, Microsoft, American Express and Alamo.
The company promises that with Passenger, your dedicated client services team will work with you to set success metrics, develop strategy, recruit members, and cultivate rich insights.
If you’re interested about social brand intelligence and how Passenger, Inc. could help you achieve your company’s marketing goal, you can visit their website at thinkpassenger.com.