Media relations or a company’s relationship with journalists or media outlets is important. It remains a core foundation skill in networking, gaining trust and a powerful third-party support for your message.
Kantar Media recently published an interesting infographic on their website. I found it interesting because it shares tips on how to become a media relations champion. The focus areas are on managing media, social media, media toolbox, and media contacts.
Among the tips for managing media is to focus on industry bloggers and influencers who really matter to your brand, not to neglect traditional media, not sending mass emails, and making your news newsworthy.
For social media, among the suggestions are to use Twitter to connect with key journalists and influences, engaging with bloggers and building a real network, creating tailored e-PR nurturing campaigns, and being true, ethical, and honest.
Under media toolbox, one of the tips is to be familiar with video and graphics content. It is also important to edit unique and engaging content for different media platforms. There was also a mention of integrating the PR with SEO and content.
It is important to build strong working relationships with key journalists, bloggers, and influencers. The infographic also suggests a company to try to be a resource without overly self-promoting their own brand. Being accessible to the media and becoming responsive to their inquiries is important.
You can read more about this infographic at Kantar Media’s website. It is a London based company that offers various services to serve a company or organization’s needs such as brand and corporate reputation, audience research, social media, marketing effectiveness and consumer targeting services.