By now everyone know that social media is good for more than just socializing. Nearly every business, large or small, is linked-in, circled, liked and tweeted. However, you may not be aware of one social media element has some great tools for business content and client generation. We are talking about that online hoarding system known as Pinterest.
Pinterest is mostly known as a way to create online stashes of everything from family photo albums to recipe collections. However, it is also a great way to meet and interact with potential customers, but it has been overlooked and underused as a business marketing tool. Networking with Pinterest will help you:
* generate more traffic
* build relationships
* increase customer satisfaction and retention
* provide better customer service
Pinterest is best used for businesses whose products and services appeal to middle-class women, who comprise 68% of it’s user base. The largest bulk of its core users – 35% – are women from 30 – 49 years of age who are college graduates. These potential customers tend to have plenty of disposable income and the willingness to spend it on the right business.
Maximizing Pinterest for Your Business
There are a number of tools available in Pinterest. Which tools will provide the most benefit depends on what your want to achieve. The types of tools fall into four main categories:
1. Tools to increase efficiency and save time, including scheduling and posting tools like Buffer, Tailwind and ViralTag.
2. Tools that will generate more shares and pins, like PinGroupie and PinAlerts. In addition, a neat little item called Loop88 will connect popular pins to advertisers in related industries. Another great tool is actually a free plug-in called SumoMe Image Sharer. This plug-in adds a floating button to every image on your eCommerce site, blog or other web platform that contains images. It allows visitors to pin your images automatically. This helps override the disconnection that sometimes occurs between receiving a visual cue and taking action.
3. Tools that help create high-quality images, the best of which are very easy to learn editing tools like Pablo, Canva and Snappa. These aids will have you editing images and designing like a pro right off the bat. As a bonus, there is also a large array of ready-made and customizable widgets available in Pinterest Widgets.
Social media will only work for you if you know how to work it effectively. As with any marketing platform, have an action plan for which elements you will utilize, and re-evaluate and re-tool your plan as you learn which platforms are providing you with the best ROI in terms of time and expense. Anne Welsh and other up and coming businesswomen know how to use social media to reinforce their web presence and interact with their customers in a meaningful way. It is about more than just marketing; it is about reaching your client base in a way that influences them visually and appeals to them emotionally.