One of the primary goals of marketing is creating brand recognition for your product or service. As the top objective amongst marketers, there are a few ways to go about creating the greatest amount of awareness. Before you put your item out to the public, though, you may want to take the time to ensure the color palette you have chosen is a strong one that does not vary from piece to piece.
Recognition of a brand can be increased by up to 80 percent with consistent use of a specific palette. Another benefit of committing to one palette is that it will only take consumers 12 times of viewing your particular colors before they begin to associate them with your company. You can ensure these pass before potential clients’ eyes a dozen times by creating promotional items that infiltrate their lives on a regular basis.
Place your name, colors and logo on shirts, coffee mugs, water bottles and re-usable canvas tote bags. For even more regular viewing, provide promotional calendars to current and potential customers, which are often looked at multiple times throughout the day. Company recognition is quite high when these are placed in businesses as well as in homes, with referrals reaching 40-plus percent.
For more information on how to utilize promotional products to create the ultimate brand recognition, look at the following infographic.