We are currently in the middle of what can be considered the age of customization. Getting away from one-size-fits-all things that don’t really fit anyone, the masses are fed-up with cookie-cutter products that only address part of their wants and needs. People love self-expression, and want things to be how they want them, not how anybody else thinks they should want them.
We see this happening in every industry, as people strive to make their purchases an extension of the way they see themselves. Long-gone are the days where Henry Ford only offered cars in black. Today, you can pick anything on the color wheel for your car’s paint, and 10,000 other options as well. Web sites let you build and customize each aspect of a new vehicle, from the tires all the way up to the roof rack.
Restaurants have long-offered this – every meal can be customized, from swapping out side dishes, to how you want an entree cooked. The best example may even lie in the simplest of places: the fast food joint. There, you can get a burger or sandwich built with just the toppings you like and none you don’t, for the same price as anyone else’s order.
Industries that have offered fewer variables historically are getting on board with the concept as well, bedding being one great example. Where soft and firm used to be the only two options, you can now find hundreds of options between the materials and styles used in bedding, all with the goal of creating a sleep surface perfect for you. Needless to say, there has never been a better time to have unique tastes than today!