In today’s world of online business, technology is a critical component of success. However, it is hard to keep up with the latest trends and advancements, not to mention the terminology. If you want to get ahead and take your business to the next level, you need to learn the language of the experts. Here are a few technology terms that you will probably come across along your online business pursuit.
This stands for “application programming interface” and allows different web-based applications to work together. For example, if you use a content management system to organize blog posts and you want to incorporate an email signup box that links to your email application program, you can connect the CMS to the email application through an API. This can dramatically improve business operations and create new opportunities to collect data and collaborate.
2. A/B Testing
A/B testing allows you to send content to two audience groups and measure the engagement for each. This tells you which version performed better so that you get to know your audience and what types of information they truly want. However, there are cautionary tales that you should take into consideration before jumping blindly into a test. Do some research on how to conduct an effective test so that you execute it well and analyze the results accurately.
3. Big Data
Big data is a huge set of information taken from a variety of sources that analysts use to organize historical data, identify patterns, and make projections. Big data can include sales data, social media shares, email clicks, blog engagement, complaints, customer service cases, and even scanned barcodes.
If you are not sure how this can benefit your business, UAB explains how big data can reduce spending, refine your marketing strategy, and increase overall efficiency. There are many tools on the market to help businesses collect, store, and analyze big data, as well as export it for custom uses. Big data is a large field and it should be utilized to ensure ongoing business success.
4. Cyber Security
It’s no secret that hackers love to infiltrate large-scale data systems and steal passwords, bank account numbers, personal data, and confidential information. Every business owner must be aware of cyber security threats and must learn how to prevent hacking.
Security is such a necessary field these days that you can obtain a degree in cyber security online and earn gainful employment immediately after completing the program. As long as companies store data electronically and transfer information through the internet, there will always be a need for cyber security measures and experts who can prevent and keep up with a variety of threats.
That’s Not All
This list is certainly not exhaustive, and there are so many more tech terms that you should know. Consider brushing up on your knowledge by reading tech blogs or taking an online course. The better you understand the industry and all the available tools and technology, the more productive you can be, the better you can serve your customers, and the more your company can grow successfully.