Advertising is a way for advertisers to create awareness of their products, services or ideas. In the past, the popular mediums of advertising are television, radio, newspapers, magazines, billboards and direct mail. Although these advertising media are still popular today, the advancement of technology in the information technology age gave birth to new mediums of advertising: internet or online advertising (such as websites and emails) and phones (text messages).
What Makes an Effective Advertisement?
Since the world, culture and people are continuously changing, advertisements that tick with the general public also change throughout the years. In addition, cultural differences also play a major role in the effectivity of advertisements – an advertisement may be effective in one country but mean nothing in another. However no matter what the era or country you want to cater to, the rules of effective advertising relatively stays the same: advertisements should arouse curiosity of your audience, appeal emotionally to them and should relay a message, information or benefit that people could easily associate with or remember.
While most companies or organizations hire an advertising agency for the advertising needs, some companies have their in-house advertisement group. It is important that in this information technology age the people that create your advertisements or those behind your marketing strategies understand the importance and take advantage of online advertising and not only focus on the traditional media.
