Are you thinking of doing some social media marketing? Would you like to know which platforms, services and networks will best yield significant returns on investment? If you are, then you ought to know that different platforms work for different businesses.
For instance, businesses in the restaurant and florist niche have recorded more success with image based social media platforms than others have. The reality is that success in social media marketing is not just about posting on Facebook or Tweeting any opportunity you get. It is about strategy, timing and platforms.
The following are some of the best platforms to get excellent social media marketing results.
Neoreach Social Influencer Marketing Platform
The first on the list is actually the one with the potential to generate faster results and excellent ROI for brands and businesses that have a considerable advertising budget. NeoReach is a social influencer marketing platform designed to bring together brands and reputable social influencers.
Here, the brand pays the social influencers to spread the word about their brand, business, product or service depending on whether they meet their requirements or not. So far, influencer marketing has been responsible for an average of $9.6 return on every $1 spent.
Some people have experienced as little as $4 for every $1 spent and as high as $20 for every dollar spent. Now that is much better than even the almighty Adwords can provide. If you take your business seriously and are willing to get many eyeballs to your brand and business online, this should be your first choice if you have the funds to finance it.
Sprout Social
If you are very big on analytics and metrics –everyone doing social media should be concerned about their analytics- Social Sprout is designed to provide you with an excellent bird’s eye view on your social media campaigns.
Its timed publishing feature too makes it possible to send out your messages to your audience at stipulated times as well as monitor engagement across all your social network accounts.
Buffer Social Posting Tool
A pioneer in queuing up and scheduling posts to multiple social media platforms, Buffer is still going strong and is a favorite tool of any and every one that calls themselves social media marketers.
The tool’s reach is across all social media networks and can easily carry out its functions on all of them except Instagram. Buffer is considered the leading social media posting and management tool on the web today.
PostPlanner
Anyone who is doing some sort of social media marketing must know which tools to use for specific purposes and which to avoid. Postplanner is somewhat different from the others in this list because its reach is only restricted to just Twitter and Facebook.
Unlike the other tools that can reach all the other social media networks, this one cannot. Nevertheless, the two that it reaches, it does a fantastic job of scheduling and posting content to those networks.
This tool is particularly effective for content marketers or anyone doing some marketing using content because of its ability to detect viral content in all industries, essentially arming the user with a template that they can use to replicate the viral content. People who use this effectively are known to produce consistently great content that gets popular very quickly.
Hootsuite Social Media Management Platform
This list would be incomplete with Hootsuite. Considered a must have tool for all social media managers, Hootsuite is an enterprise leading platform that provides its users with the ability to manage all their social media activities.
Users can schedule posts, publish their content, monitor content performance and audience engagement, and gather all the data using its analytics tools. No social media manager worth his salt will ignore the value of this tool in his marketing arsenal.
About the Author
Oscar King, a social media marketer shares his tips and insights into online marketing. If you would like to learn more about Oscar, you can check out his google+ profile.
