If you’ve recently come to the conclusion that your business needs to create marketing videos in order to stay current with your competition, you’re not alone. Marketers across the country have discovered that video is the number one way to market products effectively to new and existing customers.
Video is exceptionally effective because it is able to convey your important message in a few quick and easy minutes. People can absorb significant meaning through visual and auditory channels, and retain it well. Video can also be entertaining, educational, or enlightening, all of which add to the impact of your message on your viewers. Video, when done well, is the most likely material to be shared on social media, which gives it extra appeal to marketers.
Whether you choose to produce your own video, or hire a professional outfit to create something wonderful for you, you need to make sure that your finished production includes a few key components. Read on for a quick breakdown of these important pieces.
1. Motion Graphics
Motion graphics have moved to the forefront of business videos, largely due to their ability to capture a viewer’s attention and demonstrate data in a simple manner. In their creation, digital footage and animation are used to create an illusion of motion. When combined with audio, a motion graphic becomes a multimedia presentation worthy of pride of place on your company’s website or in a shareholder’s meeting.
Motion graphics are generated using specialized software. If you are hiring a production company to make your corporate video, be sure to ask them about their motion graphic capabilities.
2. Action Shots
If your business creates a physical product, incorporating action shots of its production or usage into your video will help make your business seem more exciting. Customers love to feel engaged with a company, and a very effective method of generating engagement is to draw them in with action. For instance, if you manufacture running shoes you may film the production line in your factory making them, or you may use a nitty-gritty shot of runners hitting the track while wearing them.
Action shots require professional filmography equipment and editing software along with an experienced, creative mind to direct them. Experienced video production companies may be able to show you their portfolio of exhilarating action shots.
3. Interviews
They may not be the pinnacle of excitement, but interviews with key personnel and satisfied customers can pack a lot of punch in your video. For added interest, film your interview in the factory, warehouse, or store if possible. Keep it short, and limit the conversation to key points.
4. Music
Most people agree that music is a powerful way to help people remember a scene or important message. The use of music in video is widespread, and in many cases expected. Whether you choose to use simple, instrumental background music or full-tilt rock-and-roll, you’ll want to make a selection that enhances your message without stealing the show. Some video software can choose music for you, based on the title, keywords, and tempo of the piece. Utilizing this feature is a terrific shortcut for everyday folks who are not connoisseurs of rhythm and tone.
5. Voice-Over Production
Some components of your corporate video, such as motion graphics and action shots, will need to be accompanied by a voice that is delivering an audio message. This is your chance to grab viewers by the ears and make sure they understand how much they need your product, so you will want to hire the best talent available. Utilizing a local talent agency and state-of-the-art equipment is your best bet to getting the job done right. Wouldn’t it be wonderful to hire a company like New Evolution Video Production?
6. Editing
Taking snippets of audio and visual components, and turning them into a finished masterpiece can only be done through editing. Splicing, slicing, and mixing a collection of footage, animation, stills, and music is a skill that anyone can learn, but is done best by a professional with experience. If you choose to create your own footage, it may be wise to spend money on professional editing services.
Creating a corporate video for marketing purposes is a good use of your advertising budget. People love videos, absorb their message easily, and are more likely to become and engaged consumer. Including the key components listed above into your video will make it look professional and shareable.
