If you're thinking about starting a high-tech company, you have computer design skills and you know how to build websites, apps, and algorithms. However, you probably don't have much experience with the practical side of running a business. Ask yourself the following questions to make sure you're ...
How to Succeed in Search Engine Optimization
Have you heard about a study that was conducted on billions of search results that showed that more than 25% of people click the first Google search result? and the average click-through rates fall sharply after that? This means that the closer you are to the top of the search engine results, the ...
Pros and Cons of Outsourcing SEO
It's no secret that attracting organic traffic to your website is a must for increasing sales or accomplishing any goal you've set out for it, but if you don't have the time or expertise, those potential customers aren't going to find you. Moreover, when customers aren't calling, your business ...
Marketing Strategy: From Bloggers to Social Media Influencers
Any marketing expert will agree that the marketing field has changed drastically in the past two decades, and will continue to change because of the changing technology and lifestyle of people worldwide. Why Blog Marketing Works When I started blogging more than a decade ago, advertising on blogs ...
Top Questions to Ask Yourself as You Draft Your Business Plan
If you want to turn your business ideas into a real company, you need to focus on the details. One of the best ways to figure out the concrete aspects of your business is to create your business plan. You share this document with potential investors, explaining your purpose and projected ...