Why is social media marketing so crucial for businesses today?
Everybody (or at least the people who matters to your business) is in Facebook, Twitter, LinkedIn, MySpace and other social networking sites. The world is evolving and social media is now emerging as the as major means of communication and social interaction among the netizens (people who are “citizens” of the worldwide reach of the internet).
Recently, social media has gained popularity as the faster and easier way to spread news and disseminate information. More and more people are turning to Facebook, Twitter and other social media sites to learn than the latest news and hottest topics. Before, this field was dominated by traditional newspapers and news broadcasts on televisions.
With the popularity that these social networking sites are gaining and the importance that some people are putting into them, it is important for businesses to realize that a good social media marketing strategy is so crucial for their operations today. These social networking sites can provide the exposure that these businesses need. A good thing about this is that they don’t need to spend millions for the message to reach a lot of people – they can even achieve this for free as long as they implement a great social media marketing strategy.
For example, even with just 140 characters, a well-constructed Twitter tweet can become viral and earn the curiosity and interest of a lot of people. Same goes to Facebook posts, videos, pictures and other posts that are shared on social media networking sites. The more visitors that you have, there’s a bigger chance for more leads and even sales for your business. Again, with a great social media marketing strategy, these are all for free.
How do you achieve a great social marketing strategy? Well, if you’re a business, you should have a Facebook page for your business by now since Facebook is the most popular social networking website on the planet today. Have a professional, sleek and interesting business Facebook page design and be sure to engage your Facebook fans and get more customers with contests, polls, coupons, and viral promos.
