Child Themes for Genesis (WordPress)

Here is a collection of the various child themes that you can use with your Genesis Theme (developed by StudioPress) for WordPress.

Ways to Use Facebook to Promote Your Business

Facebook has an incredible number of people visiting the site on a daily basis. It is a central hub of people networking with each other both personally and professionally. Promoting your business on this site can improve the business reputation while offering a marketing method that requires little to no investment. However, you need to go beyond simple text posts if you want to engage your target audience.

Image Sharing

Images used in social media sites are often more accepted by others than simple text. They catch the eye of those reading through posts and are capable of delivering more information to the target audience. According to various studies, others are more likely to share images, further improving your marketing to a broader range of individuals.

Backlinks

Although most social sites are not crawled for backlinks by search engines as traditional websites, these links are still useful. This can be beneficial whether you are providing information or selling a product. A well-developed Facebook post can generate near-instant traffic to your website just by putting the link within the message.

Video Content

One of the most effective methods of marketing online is using video content. The two primary methods in which most people integrate this material into their posts are YouTube sharing and direct uploads to Facebook. Many people prefer using YouTube for video sharing as it benefits both social audiences whereas a direct upload only affects those on Facebook.

Pay-Per-Click Ads

Facebook offers pay-per-click campaigns that can target your audience by location. The platform uses various metrics from profiles that allow you to fine-tune the ad. This makes it easier to deliver an ad to your specific demographic of consumers. Many businesses put money into this method as it increases the likelihood of users clicking on the links.

Website Widgets

Many website owners will install widgets on their sites to encourage others to follow the profile. This part of an intricate web of cross-promotion has potential to increase your visitors and reputation. From comments on blog posts to a display of recent messages, you can make several additions to the website that gives it a feel of continuity.

Coupons and Discounts

If you have an eCommerce website, you could incorporate a form of “social only” coupons and discounts. This can help increase sales while giving someone more of a reason to follow the organization’s profile. Most eCommerce platforms have the capability to install coupon codes at checkout. Simply put this month’s code into your Facebook posts to help encourage sales.

Respond to Those That Comment

By responding to those that leave comments on your messages, the company begins to seem more approachable. It inspires a friendlier atmosphere and shows the audience that your organization can be engaged on a more personal level.

Companies such as Blue Green Resorts often display images, links and any other media that can be placed into posts on Facebook. They will also place one to five posts per day in order to remain active on the social media site. As seen by many companies, an active online social presence connects to potential consumers while improving sales and leads. In its basic form, Facebook costs no money to use making it a cost-efficient method for marketing your brand to local and global consumers alike.

5 Tips for Choosing an Internet Service Provider

Are you starting your own business over the web? Or maybe you just want high-speed Internet for streaming videos, games and other sources of entertainment. Whatever your reasons for seeking a fast, reliable connection, here are just a few tips for making sure you get it from your Internet service provider.

1. Know Your Needs

Not every provider will meet your demands. In fact, some cannot meet your demands because your neighborhood is not in their network or your apartment building is too old-fashioned for their innovative infrastructure. Before you become attached to a particular brand, make sure they are both capable and willing to provide service for you.

2. Evaluate Your Technological Options

If you need lightning-quick streaming capabilities, look for something like the AT&T U-verse that uses fiber-optic technology to offer web speeds more than twice as fast as the competition. If your job takes you all over the country, look for a company that has a 4G network guaranteeing you 24/7 coverage no matter where you are plugging in.

3. Consider Bundle Packages

Many companies offer “bundle” packages where you can obtain telephone, television and Internet services for a single price per month. Depending on the brand, you might also be able to negotiate things like channel quantity or how fast your web speed will be. Talk to providers and see what they can do for you.

4. Have a Price Range

How much can you afford to spend on Internet services? Keep in mind that “introductory” prices offered by the company will expire after 6-12 months, so do not get too excited by all of their special offers. Make sure it is a good deal even before they entice you with slashed costs or special packages.

5. Beware the Fine Print

Read every word of the contract before you sign it. This is how you will catch things like installation fees and two-year membership clauses. While not all terms and services are bad ones, it is better to know about them in advance instead of being surprised by your bill down the line.

These are just a few tips for choosing an Internet service provider. As you can see, there are many different factors to consider, so make sure you are taking your time and doing it right. A little consideration now can save you a lot of headache in the future.

The New York Tech Scene

new yorkThe tech scene in New York City is at the heart of technology’s evolving role in personal and business activities. High-tech companies range in size from modest start-ups to huge, multinational corporations, integrating new products and technologies they create into other enterprises, such as retail, media and finance.

The sight of myriad high-tech offices in New York City is now common, particularly with a $5 billion valuation for WeWork at the end of 2014. While Silicon Valley may still be the hub for technology on the West Coast, the startup tech scene on the East Coast in New York City continues to grow. In fact, a recent report from the New York State Comptroller indicates that the booming tech industry continues to offer high-paying job opportunities even though other industries struggle to survive.

The High-Tech Sector

New York City’s tech sector is celebrating its 20th birthday. During those two decades, it has matured into a gifted pool of entrepreneurs and innovators adding creativity in software development, telecommunications, game design, and financial technology. The progression of a thriving tech sector has helped lead New York become one of the most innovative cities in America. Here are five indications that it will continue to develop and grow.

  1. It now employs over 300,000 people, putting it on equal footing with Silicon Valley.
  2. Groups of high-tech companies have expanded beyond Midtown South to Downtown Brooklyn, Lower Manhattan, and Long Island City.
  3. A 33% job growth rate in the high-tech industry is four times that of the rest of the city.
  4. New York City is developing initiatives to promote growth, such as the Applied Sciences NYC initiative that aims to expand the high-tech workforce.
  5. Venture capital firms invested $1.3 billion in 2013 in 222 high-tech companies in the NYC metropolitan area.

New York City’s tech scene is a traditionally consumer facing one, although the strength of the city has been the financial services industry for centuries. What used to be regarded as a smaller field is now on par with Silicon Valley in the business and financial technology sector.

Nurturing Growth

Establishing a skilled workforce of science, technology, engineering, and math (STEM) workers is a challenge to the destiny of NYC’s high-tech industry. In many ways, the city has more STEM opportunities than qualified candidates needed to fill them. More recently, the city, state, and private sectors have started support initiatives for the emerging high-tech industry by maintaining a talent pool of workers for these jobs. Now growth in the NYC tech scene looks sustainable and permanent.