Do you ever wonder if there are people talking about you online? Have you ever tried searching for an article about yourself to see what other people think or tell other people in the internet about you?
Though it might sound a little paranoiac, it helps to check your online reputation especially if you (or the company you represent) offer some products and/or services to the public. Bad reputation might hurt your business, turn off potential and current clients and customers and stick like a social stigma that’s hard to remove.
Before, public relations or PR agencies take care of these affairs that make an individual or company look good in the public. Today, companies offer services called “online reputation management” (or ORM) to cater specifically in making people, business or companies look their best in the internet. This is accomplished by controlling the online search results that may adversely influence web searchers opinions (especially when they contain inaccurate, misleading or outdated material).
An example of an ORM is the Reputation.com. They offer both personal and business products. Included in the personal products category are tasks such as finding your data online, stopping sites from selling your data and keep on removing your data from sites that sell it. Business products include improving your Google results and tracking your online reputation.
Do you think that you will be needing an ORM to keep your identity safe or your company’s reputation untainted online?