It is usually cheaper to retain existing customers than to woo new ones. If you want to keep the patrons you have – and the repeat business and great reviews they can generate – making sure they are satisfied is a good start. An even better strategy, though, is to ramp up your efforts to make sure ...
Business & Marketing
How to Successfully Build Your Brand
When you are starting a new online business, two of the most important things you should be concerned about are branding and brand building. Developing your own brand and promoting it successfully are two of the keys to succeeding in the very competitive online business community. Of course, you can ...
Employees Abusing Privileges? Tips to Keep Your Workplace Under Control
When you are running a business, you don’t want to feel like you’ve got your thumb on every employee all the time. After all, you have hired adults that should be taking their jobs seriously and trying to do well when they’re at work. However, it doesn’t always go that way, and sometimes that can be ...
Making Change Happen
When a business recognizes that it is not doing as much as it should on the Internet, it needs to do something about it. Some companies believe that a lack of marketing is the reason why business is slow. Others believe that a lack of advertising is a prime reason why numbers and customers are low. ...
Promotional Marketing – Brand Recognition
One of the primary goals of marketing is creating brand recognition for your product or service. As the top objective amongst marketers, there are a few ways to go about creating the greatest amount of awareness. Before you put your item out to the public, though, you may want to take the time to ...