Facebook has an incredible number of people visiting the site on a daily basis. It is a central hub of people networking with each other both personally and professionally. Promoting your business on this site can improve the business reputation while offering a marketing method that requires little to no investment. However, you need to go beyond simple text posts if you want to engage your target audience.
Image Sharing
Images used in social media sites are often more accepted by others than simple text. They catch the eye of those reading through posts and are capable of delivering more information to the target audience. According to various studies, others are more likely to share images, further improving your marketing to a broader range of individuals.
Backlinks
Although most social sites are not crawled for backlinks by search engines as traditional websites, these links are still useful. This can be beneficial whether you are providing information or selling a product. A well-developed Facebook post can generate near-instant traffic to your website just by putting the link within the message.
Video Content
One of the most effective methods of marketing online is using video content. The two primary methods in which most people integrate this material into their posts are YouTube sharing and direct uploads to Facebook. Many people prefer using YouTube for video sharing as it benefits both social audiences whereas a direct upload only affects those on Facebook.
Pay-Per-Click Ads
Facebook offers pay-per-click campaigns that can target your audience by location. The platform uses various metrics from profiles that allow you to fine-tune the ad. This makes it easier to deliver an ad to your specific demographic of consumers. Many businesses put money into this method as it increases the likelihood of users clicking on the links.
Website Widgets
Many website owners will install widgets on their sites to encourage others to follow the profile. This part of an intricate web of cross-promotion has potential to increase your visitors and reputation. From comments on blog posts to a display of recent messages, you can make several additions to the website that gives it a feel of continuity.
Coupons and Discounts
If you have an eCommerce website, you could incorporate a form of “social only” coupons and discounts. This can help increase sales while giving someone more of a reason to follow the organization’s profile. Most eCommerce platforms have the capability to install coupon codes at checkout. Simply put this month’s code into your Facebook posts to help encourage sales.
Respond to Those That Comment
By responding to those that leave comments on your messages, the company begins to seem more approachable. It inspires a friendlier atmosphere and shows the audience that your organization can be engaged on a more personal level.
Companies such as Blue Green Resorts often display images, links and any other media that can be placed into posts on Facebook. They will also place one to five posts per day in order to remain active on the social media site. As seen by many companies, an active online social presence connects to potential consumers while improving sales and leads. In its basic form, Facebook costs no money to use making it a cost-efficient method for marketing your brand to local and global consumers alike.
