One of the primary goals of marketing is creating brand recognition for your product or service. As the top objective amongst marketers, there are a few ways to go about creating the greatest amount of awareness. Before you put your item out to the public, though, you may want to take the time to ...
Business & Marketing
Listing Your Business in Local Search
Why Your Business Needs to Show Up In a Local Search Gone are the days of getting the phone book out of the closet and looking up an area business. In the last five years, people have used the Yellow Pages 50% less than in the past. Today, people are conducting searches online, both via their ...
Digital Marketing Enables Future Success for Companies
One of the challenges that many business startups face is having limited resources for marketing and advertising. Many of the biggest names in the business world seem to have an unlimited advertising budget. The good news is that digital marketing options make it easier for startups with small ...
Step By Step: How to Promote and Sell your EBook Online
At last, you have finally written that eBook. How does it feel? Good, isn't it? Naturally, all that is left now is to generate some sales from that eBook. As you may have noticed, this is not an easy thing to do. Many new and budding eBook authors usually assume that just because their eBooks are ...
How to Be a Media Relations Champion
Media relations or a company’s relationship with journalists or media outlets is important. It remains a core foundation skill in networking, gaining trust and a powerful third-party support for your message. Kantar Media recently published an interesting infographic on their website. I found it ...